(28 Nov 1994) T/I 10:37:27
IMAX THEATRE’S THE THING, NOT THE MOVIES
New York, USA Natsot Duration: 2.00″
One of the hottest tickets on Broadway at the moment is for a
cinema. And it’s not just for the movies that are being shown.
The big attraction is the giant screen and high-tech of Sony’s
newest theatre in New York City. The Sony Imax Theatre boasts that it has the world’s largest movie screen, eight stories high and 100 feet (30 meters) wide. It uses the latest in cinema technology to produce a three-D image and surround sound, with 18,000 watts of power.
The technology has been around for years and is used most in museums for educational programmes. Sony’s Imax theatre is using film stock 10 times larger than traditional 35 millimetre film and combining it with digital sound for public entertainment. The concept has been successful in test markets worldwide. To produce the three-D effect, two films are projected onto the screen simultaneously; one for the right eye and one for the left. Then infra-red sensors mounted on the side walls send signals to the projector and viewers’ headsets to coordinate the images and the surround sound.
SHOWS:
Exterior of new Sony Imax Theatre. French director Jean Jacques Annaud. Talk show host Gordon Elliott. Singer Neil Sedaka. Reporter Penny Marshall entering theatre. Basketball star Magic Johnson wearing Imax 3-D goggles. Model Christine Brinkley showing off goggles. Doorways of different cinemas inside. People inside looking at TV screens. People riding escalators inside. People watching movies in the Imax theatre.
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